The appeal of clay in skincare products

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Skincare products made with clay, a naturally occurring ingredient are a favourite with many of us and latest innovations continue to bring us the best of it. This mineral-rich substance is naturalizing skincare routines in modern times but it's been in use for its medicinal properties since the olden days of first civilizations.

What is clay exactly? Wiki states that it is a type of fine-grained natural soil. It is the same earthy substance that is used to make pottery to give a more commonly known reference. It develops this nice and smooth plasticity when wet and hardens upon drying. 

When it comes to skincare, its excellent absorption properties help in getting rid of heavy metal toxins and excess oil. So its one of the best ways to detox and purify skin gently and naturally. 

At Krbn, we use a variety of special clays in many of our products. Each type is different in its organic content depending on its place of origin and manner of formation. It is humbling, fascinating and almost poetic to realise that the clay available today, this remarkable substance, it has been in making for thousands of years. We feel privileged to be able to use it and hope our customers feel the same when this wonder ingredient's goodness lands with them.